LAUNCHING 17 SEPTEMBER 2025
THE LEADERSHIP BOOK FOR PEOPLE
WHO HATE LEADERSHIP BOOKS
Forget the jargon. Ditch the fluff. This isn't a feel-good manifesto or a TED Talk in hardcover. Slaying the Standard is a battle-tested, brutally clear operating system for anyone serious about raising the bar – in life, work, or war.
Antonio Iozzo – billionaire entrepreneur, fighter and reformer – doesn't preach from the mountaintop. He writes from the trenches. Born in South Africa, forged through failure, betrayal, and addiction recovery, Iozzo built his companies by tearing mediocrity out at the root. This book shows you how he did it – and how you can too.
But don't expect motivation. Expect method.
Structured like a tactical playbook, each chapter moves with precision through insights, stories, systems and consequences. With iconic visuals and field-forged frameworks, it reads like Atomic Habits collided with The Hard Thing About Hard Things – only leaner, sharper, and mercilessly useful. Yes, it's about leadership. But really, it's about execution. Discipline. Standards. The stuff that gets you out of bed when the world is loud – and begging you to lower the bar.
You don't have to run a business to need this book. You just have to be tired of compromise – and ready to lead something, even if it's just yourself.
Raw. Usable. Unapologetically high-impact.
Slaying the Standard isn't a book you read. It's a standard you choose.
